Serving with the ‘head and tail’ is a special Chinese dining etiquette practiced by many still; if any poultry is served, the head and the tail of the bird should also be kept on the plate, representing a sense of wholeness.

We specialise in creating and supporting brands through brand concepts, brand identity and visual communication in different formats. Our clients come from a wide variety of sectors and range from local startups to companies with a global precence. We understand that your brand is part of your legacy, hence we are here to do it right, and with our commitment to completeness.

LUKE LO

Graduated with a Master’s degree in Design Management (Service Design), Luke has over a decade of branding design experiences, with recently years focusing on projects in the F&B sector. He has worked with an array of F&B outlets ranging from mass-market chains, casual eateries, fine dining rooms to pop-up restaurants, defining their visual presences based on each restaurant’s distinctiveness.

Luke is passionate about food and believes a great meal is important in building good relationships. A great meal is not just about food, though. The unique memories created through exceptional branding and dining experience are equally essential.